What are Serums

You are not alone in having no earthly idea what a serum is. Even if you're the proud owner of several serums, it's not a particularly clear product on it's surface. Think of the contradictions: It's moisturising, but you still use moisturiser. It can be oily, but it's not necessarily face oil. It can be watery, but is it essence? So many questions .

What is serum?
Serum is a skincare product you can apply to your skin after cleansing but before moisturising with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles. Goodbye, signs of aging!